EDM Romania — digital marketing · project delivery · custom automation
Senior digital marketing, projects delivered end to end, and production software that replaces entire SaaS stacks — shipped at a pace that makes people ask how. The answer is on this page.
In production right now —
3
platforms we designed, built and run — live today
~€8/mo
runs a platform that replaced €2,500–6,000/mo of software and outsourcing*
1,200+
product pages written in flawless brand-voice Romanian — roughly 300–400 hours of writing, compressed
~92%
of a full-attention transcription job automated, validated in testing — engineered toward >97%
1–2 wks
from kickoff to production software, where agencies quote 4–6 months
* Market-rate estimates of the tooling and outsourcing replaced — labelled as estimates, not invoices.
Between the two of us we run three max-tier AI subscriptions — and a way of working designed around them. AI doesn’t do the judgment here. It removes everything between the judgment and the shipped result. That’s how a team of two writes catalogue copy a thousand products at a time, ships production platforms in weeks, and runs campaigns with the reporting to prove them. People who teach AI for a living have asked us to show them how we work.
2 humans · 3 max-tier AI seats · 0 juniors · 0 handoffs
DIGITAL MARKETING
Campaign architecture, paid social, e-commerce strategy and content — planned and executed by the senior marketer you actually spoke to, because there is no one to hand it down to. Reported in sales, pipeline and return on ad spend. Never in impressions.
PROJECT & EVENT DELIVERY
The discipline of live events — where the date doesn’t move and excuses don’t exist — applied to any project with too many moving parts. Forged on some of Romania’s largest festivals, with six-figure crowds and immovable opening nights. One accountable owner from brief to wrap: budgets, vendors, timelines, stakeholders, and calm when it matters.
CUSTOM AUTOMATION
We design and build the platform your team wishes existed. You own the code outright, it runs for about €8 a month, and it quietly removes an entire category of manual work. Then it keeps improving — because we build systems that learn.
Three production systems, running today, for three companies. Names withheld by design — the work speaks in numbers.
IN PRODUCTION
CLIENT: name withheld — premium furniture & lighting retail
Vendor pricelists go in. A fully written, validated Shopify catalogue comes out.
days → hours import prep 1,200+ products written €2.5–6k/mo avoided*
IN PRODUCTION
CLIENT: name withheld — international recruitment, a dozen countries
Clients email timesheets in whatever format they like — Excel, Word, PDF, scans. The system reads them all. And it gets smarter with every one.
~92% automated — validated, engineered toward >97% minutes per timesheet, not full attention production in ~1–2 weeks
IN PRODUCTION
CLIENT: name withheld — a business run across 50+ Monday.com boards
Fifty boards. One screen. Filter, drill down, export — without the Enterprise-tier upgrade.
50+ boards unified
* Market-rate estimates of the tooling and outsourcing replaced — labelled as estimates, not invoices.
01
We sit inside the real workflow — the spreadsheets, the inboxes, the deadline that keeps slipping — and name what costs you hours and what costs you sales.
02
Weeks, not quarters. The senior people you met do the work. You own the code, the data and the infrastructure.
03
We operate what we build — campaigns, projects, platforms — and report in honest numbers, with estimates labelled as estimates.
Founder · digital marketing & automation
Sixteen years in, 250 companies deep. He’s run DTC P&Ls for international brands, led growth teams of ten to fifteen, trained over a thousand marketers, and designs and ships the platforms above end to end. He’d rather show you the numbers: 0.5% to 6%+ conversion, 8× revenue in three years, 90k to 230k organic sessions a month.
LinkedIn →Project & event delivery
Eight years inside Romania’s biggest festivals — four of them running the art departments at UNTOLD and Neversea, then creative-producing the experiences themselves, and most recently project-managing a new large-scale cultural festival from strategy to show day. Before the festivals: film and theatre production, including a Romanian–French feature. When the crowd is six figures deep and opening night is non-negotiable, she’s the one holding the run sheet.
LinkedIn →One conversation is usually enough to tell whether marketing, delivery or automation moves the needle first. Worst case, you leave with a sharper diagnosis than you arrived with.
hello@edm-romania.ro